Monday, November 19, 2012

Google AdWords Certification


If you're interested in becoming an SEO, or just interested in learning more about digital marketing in general, then you may want to check out digital marketing curriculum within the UM-Dearborn College of Business. Currently, each student is in the process of becoming individually qualified through the Google AdWords Certification Program.

Now, you'll need to create a Google account to join the program, but who doesn't like a free e-mail account with over 10 gigabytes of storage space available? In order to become individually qualified, you'll need to pass both the Advertising Fundamentals exam and one of the other three advanced-level exams that Google offers, including:
  • Search Advertising 
  • Reporting and Analysis 
  • Display Exams. 
Each exam currently costs $50 USD, and study materials can be found here.


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