Digital
marketing is where marketing meets the internet and other forms of new
media, such as cell phones, viral videos and even video games. Digital marketing
covers a wide range of activities such as:
- Social network marketing: utilize websites like Facebook, Google+ and Twitter to spread the word about their products, or learn more about the needs, wants and interests of their customers
- Search engine optimization: optimize a website so it ranks high in search engine results
- Open source innovation: collaborate with customers or independent product designers to create new products
- Viral marketing: videos etc. that are so much fun people want to see them and share them with their friends
- Experiment based market research: learn about consumer behavior by conducting controlled experiments on line, such as testing two versions of a product description on a website to see which results in more sales
- Web analytics: analyze data collected through websites in order to set prices, create better ads, make decisions about product distribution, and improve product design
- Reputation management: track what people are saying about a brand online, and help companies manage their brand image.
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