Monday, November 5, 2012

So what is Digital Marketing, anyway?


Digital marketing is where marketing meets the internet and other forms of new media, such as cell phones, viral videos and even video games.  Digital marketing covers a wide range of activities such as:
  • Social network marketing: utilize websites like Facebook, Google+ and Twitter to spread the word about their products, or learn more about the needs, wants and interests of their customers
  • Search engine optimization: optimize a website so it ranks high in search engine results
  • Open source innovation: collaborate with customers or independent product designers to create new products
  • Viral marketing: videos etc. that are so much fun people want to see them and share them with their friends
  • Experiment based market research: learn about consumer behavior by conducting controlled experiments on line, such as testing two versions of a product description on a website to see which results in more sales
  • Web analytics: analyze data collected through websites in order to set prices, create better ads, make decisions about product distribution, and improve product design
  • Reputation management: track what people are saying about a brand online, and help companies manage their brand image.
The University of Michigan's College of Business is just one of several undergraduate degree programs in the U.S. that can provide you with the education and experience you need to be successful in the competitive digital marketing workplace. Please visit the link above for more information about this program. 

1 comment:

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