Wednesday, October 31, 2012

Top Digital Marketing Schools


Colleges and Universities are beginning to offer majors and degree programs in digital marketing, where marketing connects with new media such as the internet, cell phones and even video games.This means that starting in fall 2011, students interested in marketing will have a choice of majoring in Digital Marketing, or the current general Marketing program which will also continue to exist. Their new Digital Marketing major is the second such program in the U.S., and is the only major of its kind in the Midwest.

Career Opportunities

The Digital Marketing major was created to prepare students for one of the fastest growing professional areas. Job growth in social media marketing is on the rise, and is just one of many areas within digital marketing where demand for qualified graduates greatly exceeds supply. Emerging career areas include:
  • Media Buyer
  • SEO Strategist
  • Internet Copywriter
  • Director of Marketing
  • E-commerce Manager 
  • Web Analytics Expert
  • Social Media Manager
  • Media Marketing Analyst
  • Digital Marketing Manager
  • Internet Public Relations Strategist

Courses

  •  MKT 352 Marketing Principles and Policies, which can be taken as early as your sophomore year. The Digital Marketing Degree Program combines courses specifically on digital marketing, with courses that provide core knowledge needed by all marketing professionals.for the digital marketing major.
  • MKT 363 Digital Consumer Search & Marketing will give you a hands-on experience with digital marketing, so you can better decide if this career area is right for you. More information about the digital marketing major or degree program can be found by visiting the following link to the College of Business @ the University of Michigan-Dearborn