tag:blogger.com,1999:blog-50436059538255077772024-03-13T10:24:24.705-07:00Digital Marketing SchoolsProviding information about The University of Michigan - Dearborn, one of the top digital marketing schools and best digital marketing degree programs in the U.S.Michaelhttp://www.blogger.com/profile/16607699429925218641noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-5043605953825507777.post-63216703673585131432012-12-08T01:13:00.001-08:002012-12-08T01:14:37.782-08:00Mobile Ad TargetingCheck out this interesting article: Ads Will Soon Follow You From One Device to the Next @ <a href="https://mashable.com/2012/12/07/ads-follow-devices/#" target="_blank">Mashable.com</a>Michaelhttp://www.blogger.com/profile/16607699429925218641noreply@blogger.com6tag:blogger.com,1999:blog-5043605953825507777.post-79183611732480959262012-12-03T11:36:00.000-08:002012-12-06T19:38:28.089-08:00How others see SEO... <img height="390" id="il_fi" src="http://i.imgur.com/YzG2g.jpg" style="padding-bottom: 8px; padding-right: 8px; padding-top: 8px;" width="640" />Michaelhttp://www.blogger.com/profile/16607699429925218641noreply@blogger.com5tag:blogger.com,1999:blog-5043605953825507777.post-33369933016075631292012-11-28T10:38:00.000-08:002012-12-06T19:37:59.327-08:00Best of the Internet Directory<span style="font-family: "Trebuchet MS",sans-serif;"><code><span style="font-size: small;"><span style="font-size: small;">Submit your site to</span> <span style="font-size: small;">the <span style="font-size: small;"><a href="http://www.botid.org/" target="_blank">Best of the Internet Directory</a> for free. This site is listed under the<span style="font-size: small;"> <a href="http://www.botid.org/Business/Marketing_and_Advertising/Education_And_Training/" target="_blank">Educ</a><span style="font-size: small;"><a href="http://www.botid.org/Business/Marketing_and_Advertising/Education_And_Training/" target="_blank">ation and Training Directory</a>.</span></span></span></span></span></code></span><code> </code>Michaelhttp://www.blogger.com/profile/16607699429925218641noreply@blogger.com0tag:blogger.com,1999:blog-5043605953825507777.post-77186236127282119992012-11-26T09:32:00.000-08:002012-12-06T19:40:37.327-08:00Instagram ExplosionMaybe you've heard that <a href="http://www.instragram.com/" target="_blank">Instagram </a>experienced the largest flood of photos ever shared on a given day, peaking at 226 photos per second on Thanksgiving Day. Yes, you read that right. 226 per <u>second</u>. In comparison, users of the popular social platform uploaded more than 1.3 million photos during and in the aftermath of Hurricane Sandy with hashtags such as #sandy, #frankenstorm and #hurricanesandy. Instagram released a report on the morning of Black Friday stating
that over 10 million photos tagged with “Thanksgiving” and related terms had been shared throughout the day on Thursday.<br />
<br />
<a href="http://www.techatlast.com/wp-content/uploads/2012/11/instagram-thanksgiving-graph.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="instagram thanksgiving graph Black Friday; Thanksgiving photos becomes Instagram most shared " class="aligncenter size-full wp-image-17690" src="http://www.techatlast.com/wp-content/uploads/2012/11/instagram-thanksgiving-graph.png" title="" /></a> It has been said that "A picture is worth a thousand words", and with Facebook's
recent acquisition of Instagram, it is quickly becoming clear that
sharing images might soon replace messages and status updates. Images are quickly becoming the new platform for social media and <a href="http://cob.umd.umich.edu/693400/" target="_blank">digital marketing</a>, expanding into new and emerging market segments. These
images are a powerful communication tool used to convey a wealth of
information, including what someone is doing, who they are with, and how
they feel, without ever writing a single word.Michaelhttp://www.blogger.com/profile/16607699429925218641noreply@blogger.com0tag:blogger.com,1999:blog-5043605953825507777.post-33342831146170071662012-11-19T09:06:00.000-08:002012-12-05T20:51:03.966-08:00Google AdWords Certification <br />
If you're interested in becoming an SEO, or just interested in learning more about digital marketing in general, then you may want to check out <a href="http://cob.umd.umich.edu/693400/" target="_blank">digital marketing</a> curriculum within the UM-Dearborn College of Business. Currently,
each student is in the process of becoming individually
qualified through the <a href="http://www.google.com/intl/en/adwords/professionals/individual.html" target="_blank">Google AdWords Certification Program.</a><br />
<br />
Now, you'll need to create a Google account to join the program, but who doesn't like a free e-mail account with over 10 gigabytes of storage space available? In order to become individually qualified, you'll need to pass both the Advertising Fundamentals exam and one of the other three advanced-level exams that Google offers, including:<br />
<ul>
<li>Search Advertising </li>
<li>Reporting and Analysis </li>
<li>Display Exams. </li>
</ul>
Each exam currently costs $50 USD, and study materials can be found <a href="https://support.google.com/adwords/certification/?hl=en" target="_blank">here</a>.<br />
<br />
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<a href="https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcTW6DoMkifnPQF3Nv2HnaHnIVHR9H_1888729HcVYw6gxX_u2sm" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="145" data-width="348" height="132" id="rg_hi" src="https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcTW6DoMkifnPQF3Nv2HnaHnIVHR9H_1888729HcVYw6gxX_u2sm" width="320" /></a></div>
Michaelhttp://www.blogger.com/profile/16607699429925218641noreply@blogger.com0tag:blogger.com,1999:blog-5043605953825507777.post-44122309441244339402012-11-12T10:26:00.000-08:002012-12-05T21:05:41.145-08:00Marketing and Advertising Backlinks<span style="font-family: "Trebuchet MS",sans-serif;">You can <a href="http://www.hotvsnot.com/Add-Site/Add-Site.aspx">add your site</a> here to increase website traffic. This site is added under the <a href="http://www.hotvsnot.com/Business/Marketing_and_Advertising/">Marketing and Advertising Directory</a>. </span>Michaelhttp://www.blogger.com/profile/16607699429925218641noreply@blogger.com0tag:blogger.com,1999:blog-5043605953825507777.post-59827567370323270882012-11-05T09:38:00.000-08:002012-12-05T09:46:21.874-08:00So what is Digital Marketing, anyway?<div class="default-padding" id="uid-1157903">
<div class="bodytext">
<br />
</div>
<div class="bodytext">
Digital
marketing is where marketing meets the internet and other forms of new
media, such as cell phones, viral videos and even video games. Digital marketing
covers a wide range of activities such as:</div>
<ul>
<li><b>Social network marketing</b>:
utilize websites like Facebook, Google+ and Twitter to spread the word about their
products, or learn more about the needs, wants and interests of their
customers</li>
<li><b>Search engine optimization</b>: optimize a website so it ranks high in search engine results</li>
<li><b>Open source innovation</b>: collaborate with customers or independent product designers to create new products</li>
<li><b>Viral marketing</b>: videos etc. that are so much fun people want to see them and share them with their friends</li>
<li><b>Experiment based market research</b>:
learn about consumer behavior by conducting controlled experiments on
line, such as testing two versions of a product description on a
website to see which results in more sales</li>
<li><b>Web analytics</b>:
analyze data collected through websites in order to set prices, create
better ads, make decisions about product distribution, and improve
product design</li>
<li><b>Reputation management</b>: track what people are saying about a brand online, and help companies manage their brand image.</li>
</ul>
The University of Michigan's <a href="http://www.cob.umd.umich.edu/" target="_blank">College of Business</a> is just one of several undergraduate degree programs in the U.S. that can provide you with the education and experience you need to be successful in the competitive digital marketing workplace. Please visit the link above for more information about this program. <br />
<ul>
</ul>
</div>
Michaelhttp://www.blogger.com/profile/16607699429925218641noreply@blogger.com1tag:blogger.com,1999:blog-5043605953825507777.post-25585944392328994512012-10-31T08:39:00.000-07:002012-12-05T18:38:54.583-08:00Top Digital Marketing Schools<br />
Colleges and Universities are beginning to offer majors and degree programs in digital marketing, where marketing connects with new media
such as the internet, cell phones and even video games.This means that starting in fall 2011, students interested in
marketing will have a choice of majoring in Digital Marketing, or the
current general Marketing program which will also continue to exist. Their new Digital Marketing major is the second such program in the U.S., and
is the only major of its kind in the Midwest.<a href="http://cob.umd.umich.edu/693401/"><b> </b></a><br />
<h3 style="padding-top: 7px;">
Career Opportunities</h3>
The
Digital Marketing major was created to prepare students for one of the
fastest growing professional areas. Job
growth in social media marketing is on the rise, and is just one of many areas within
digital marketing where demand for qualified graduates greatly exceeds
supply. Emerging career areas include:<br />
<ul>
<li>Media Buyer </li>
<li>SEO Strategist</li>
<li>Internet Copywriter</li>
<li>Director of Marketing</li>
<li>E-commerce Manager </li>
<li>Web Analytics Expert</li>
<li>Social Media Manager</li>
<li>Media Marketing Analyst</li>
<li>Digital Marketing Manager</li>
<li>Internet Public Relations Strategist
</li>
</ul>
<h3 style="padding-top: 7px;">
Courses</h3>
<ul>
<li> MKT 352 <i>Marketing Principles and Policies</i>, which can be taken as early as your sophomore year. The Digital Marketing Degree Program combines courses specifically on
digital marketing, with courses that provide core knowledge needed by
all marketing professionals.for the digital marketing major.</li>
</ul>
<ul>
<li>MKT 363 <i>Digital Consumer Search & Marketing</i> will give you a hands-on experience with digital
marketing, so you can better decide if this career area is right for
you. More information about the digital marketing major or degree program can be found by visiting the following link to the <a href="http://cob.umd.umich.edu/687925/" target="_blank">College of Business @ the </a><a href="http://cob.umd.umich.edu/687925/" target="_blank">University of Michigan-Dearborn </a>. </li>
</ul>
Michaelhttp://www.blogger.com/profile/16607699429925218641noreply@blogger.com0